Ideas On A Top For The Immune System And Homeostatis In A Brochure » Sales Brochure Ideas
Five Tips for Writing Better Brochures
When I was a salesperson for a design company one key element in my presentation consisted of a product brochure. They were written for us by the company engineers and we complained that there were too many elements missing for us to make our sales points.
Here are 5 tips for writing better brochures for your small business.
1. Know your audience. What do you want them to know, think, or feel after they read your brochure? Your brochure must fit the informational needs of your audience. Is there something you can ask in your brochure that will make your prospect buy? Your customer is very busy and cares very little about your bragging about your company. They are only interested in what's in it for me. What is your audience's profession; are you writing to engineers, insurance companies, or managers. The engineers may be interested in performance specifications. The insurance company may be interested in data or charts.
2. Know what you are trying to accomplish with your brochure in terms of the overall marketing program. The brochure can be used as a sales support tool for a salesperson to leave behind after a sales meeting that summarizes your presentation and description of benefits. Direct mail is designed to fit into a standard envelope and mailed along with your sales letter. It provides information about your sales points, list features and contains graphics and photos. Respond to inquires for more information about your product or service. You should always have a plan to use the brochure effectively, before you start to write it.
3. Put a strong selling message on the cover. Just in case your brochure is never read your selling message should be strong enough for curiosity. People are busy and are bombarded with advertising all day long, on television, mail, and radio. Your brochure is competing against these other advertisers. "If the selling message on the cover is weak, or worse--if there is no selling message on the cover--the reader has no motivation for opening the brochure. It is just junk mail, something to be thrown away," says Robert W. Bly.
4. Keep it simple. A brochure will not read like a novel. It should be divided into short sections, sub-sections. Some thought should be given about how information will appear on the pages once it's published.
5. Positioning. Your brochure must dramatize the problem and its severity; then position your product or service as the solution.
So, if you want your brochure to sell and not just tell follow the five tips for writing better brochures.
Lanee' Blunt is a copywriter in Detroit, Michigan. "As a freelance copywriter who is also a graduate systems analyst. I know how to write clear, jargon-free, technically sound copy. I specialize in website content, brochures, sales letters, direct-mail packages, and ghostwritten articles." http://geocities.com/earlblunt@sbcglobal.net
Source: www.articlecity.com