Download Brochure Designs » Winning Brochure Designs
7 Steps to a Brochure That Sells
A brochure can be an effective way to sell your product or service. So it’s important to take the time to maximize the impact of your brochure to catch the eye of potential customers. If you follow these 7 steps, you are on your way to a winning brochure.
1. Keep it Simple
Do not be tempted to created an overly complicated cover…simplicity is the key. Your goal is to get someone to open the brochure, not marvel at the complex cover.
2. White Space is Good
Avoid cramming the inside of the brochure with too much information. The key is to allow the reader to easily scan the brochure. Remember, a brochure is not a novel…it’s a way to quickly point out your product or service’s top benefits. Break up text with strategically placed boxes to make it more visually pleasing.
3. Look at the Big Picture
If you’re designing the layout don’t just focus on each individual page. Remember that when a prospect is reading, the brochure is wide open. Design the brochure to take advantage of the whole 8 ½ by 11 page. You can create great visual interest and flow by doing this.
4. Help Readers Scan
Using sub headlines help the reader scan your text. If the sub headlines are compelling, the reader will then go back to read the copy in more detail.
5. Answer Their Questions
Add a Q and A section to your brochure. This is a great spot to directly answer objections and highlight your guarantee. About 5 to 8 questions will do the trick without boring the reader. For example, if the question is what happens if I don’t like it? The answer can be No problem! With our 365 day unconditional guarantee, we will refund 100% of your money if you are not satisfied.
6. Don’t Leave Your Reader Hanging…
Sum it up. Summarizing the main points of your brochure makes for a tidy close.
7. Tell the Reader What to Do
Do not ever forget the call-to-action! Do you want the prospect to call, visit your website or send an email? Then tell them exactly what you want them to do.
Don’t overlook the power of a brochure. Taking the time to write a compelling brochure will not only help you stand out but will being in more sales.
Evy Schwartz is a successful sales and marketing copywriter. She helps businesses boost their sales through writing crisp, compelling copy for their marketing collateral including postcards, sales letters, web content, brochures, direct mail and more. More information can be found at http://www.elsvirtualsolutions.com
© 2007 ELS Virtual Solutions. You may reprint this article online and in print provided the links remain live and the content remains unaltered (including the "About the author" message).
Source: www.isnare.com