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Attorney Marketing - Think You Need A Brochure?
In attorney marketing many assume they need a brochure it seems. They may be right or not - lets see. It is not uncommon for me to be asked if I think a solo attorney or small firm needs a brochure. The elegant answer is "it depends". Well great Henry, what does it depend on? In deciding if you need a brochure or not I would look at the following issues: 1. Who is your audience, market, or practice areas and if you had a brochure would it h Read More...
Effective Brochure Design
Many marketing companies would be more than happy to assist in creating a brochure design that is professional and have a lovely look to them. However before going to one of these companies or even considering them one must consider what it is the brochure design is supposed to accomplish. If the main goal of the brochure design is to gain new customers it should be sharp and catchy. Make it something that the customer will notice and not want t Read More...
Why Brochures Suck
It seems like not a week goes by that I don't get a small business owner who wants my help with their brochure. They need help with the copy, with the design, with the layout -- all of it. They are usually ready to pay me good money, too. Only problem is I tell them there's no way I would ever waste my time with a brochure. I've never used them myself and I've never known anyone who used them and reported it made a big difference in their pro Read More...