Brochure Designs » Company Brochure Designs
Should a Small Business Have a Brochure?
"Every company should have a corporate brochure, a small company in order to become better known, a big company in order to give a clear picture of what has probably become, in the course of growing a complicated and confused situation," Howard G. Scotty," Sawyer, Business-to-Business Advertising.
Most small businesses do not follow Sawyer's advice until the company is trying to get a bid, or close a deal with a large corporation and need a brochure. Then they are panicked trying to find the right copywriter at the last minute to complete the job.
A small business would benefit from having a brochure it would help you stand out from the competition, leave as a calling card, and provide useful information to your prospects. A small business could list benefits and features and a list of services provided. Self employed individuals could benefit from having a brochure--doctors, lawyers, dentist, and consultants this would give you something other than having a business card to pass out to future clients.
A brochure gives credulity to a small business. "Hundreds of thousands of small firms will be started this year and hundreds of thousands will close their doors. For that reason, prospects are cautious about placing important business in the hands of unknown vendors. A brochure goes a long way toward establishing credulity," says Robert W. Bly.
In conclusion, a brochure says that your company is here to compete in the marketplace, and you are more than a here-to-day-and gone tomorrow company.
Lanee Blunt is a copywriter in Detroit, Michigan. "As a freelance copywriter who is also a graduate systems analyst. I know how to write clear, jargon-free, technically sound copy. I specialize in brochures, sales letters, direct-mail packages, and ghostwritten articles." http://www.geocities.com/earlblunt@sbcglobal.net
Source: www.isnare.com