To create a powerful brochure, you need to think about your potential clients. How can you compose the brochure to attract your targeted market in the best way possible?

1. Personalize

Colors, fonts, tones and pictures will all affect how well your brochure catches the readers' attention. Even if we don't think or want to admit it, the look is important and you want to give a good first impression. This doesn't mean you should put together a brochure with showy colors and an eye-catching picture just to get people to notice. Black and white might work better because less is sometimes more. It's all about giving a face to your content.

2. Content

You need attention-grabbing content that is easy to read and understand. What is more important you want them to want more. Don't reveal everything in the brochure. Give them a reason to contact you for more information.

3. Talk your clients' language

You may have terrific ideas on what to write, but if you don't present it in the right way it doesn't matter. Write in your costumers' language. Teenage girls have a different vocabulary than 30-year-old mothers, and 20-something males don't speak as your 60-year old neighbor. Even if this is an obvious fact, people sometimes tend to overlook it.

4. Look professional

Right spelled words and grammatically correct sentences are a must. If readers spot a misspelling or a grammatical error it doesn't matter how great your brochure look or how interesting your content are. Misspellings are off-putting. Period.

5. Make people trust you

If appropriate, put one or a few testimonials from previous costumers and clients on your brochure. This makes you look reliable and gives you credibility. People often want what other people want.

6. Availability

Make yourself available. End your text with your name (or your company's name), address, phone number, mobile number, fax number and website address. Don't give your costumers any reason not to contact you. While some people prefer to call, others rely upon the fax and many of us handle our business online. Cater for everyone's needs.

Follow these steps and your brochure will give you the result you want.

Erica Johansson is a freelance writer and photographer from Sweden. Website: http://blissfultravel.wordpress.com

Source: www.articlealley.com