If you're looking for the best way of how to make a brochure sell your business-to-business (B2B) service, your first step is to specifically define the purpose and function of the brochure.

By doing this first - before you invest any money in design and printing - you'll be able to make sure that your brochure ultimately delivers the best results, and it will also help you avoid costly mistakes down the road.

A list of the purposes of your brochure might include:

- Enticing a prospect to do business with you.

- Educating the prospect on the solutions you provide for their problems

- Communicating a positive image about you and/or your company

Knowing these purposes in advance, before you start design work, will help you avoid doing too much on the brochure (such as going over board with graphics, or not allowing enough white space to make the text easier to read).

Another way to keep your brochure design idea on target is to make a list of how you intend to use the brochure.

Here are some examples:

- Will you mail it? If so, you'll want to pick the right size and folds for the brochure to make sure it fits into standard envelopes. Not doing so could cost you excessive postage costs when you mail it.

- Will a sales person hand them out at trade shows or conferences? You may need to select a format that is easy to carry on the show floor, or one that allows the sales person to flip through the various pages as he or she describes the benefits of your product or service to a prospective buyer.

- Will you post them on bulletin boards? If so, you might want to select a format that is flat (one-sided and no folds, more like a flyer) for this use.

You might find that you can use the same brochure for multiple purposes if you take some time to define the purpose and use of it before you design and print it.

Scott Thompson has nearly 20 years experience in helping business owners create affordable small business B2B marketing programs that successfully attract new prospects, convert them to buyers, and keep them as repeat customers. For more information, go to: http://www.onehourmarketing.com/public/main.cfm

Source: www.articlesbase.com